All any business really wants to do is make their customers and clients happy.  At the end of the day if you didn’t have any happy clients you wouldn’t have a business.  

This is why reviews are so important.

Firstly reviews help your customers tell you what a good job you are doing and secondly you can use those reviews to let potential customers know what others think of you and or your business.

If you get negative reviews it could be a sign you need to correct something in your business or it could be that you had an antisocial personality as a customer. If it is a review from an antisocial personality whatever you do they are going to give you a bad review! 

If your bad review ratio goes above 20% look at the reviews carefully and maybe if you determine it is a genuine complaint then you handle it.

Don’t be afraid to ask your customers to give you a review as most customers will want to help you if you have done a good job. 

They are more than happy to oblige and all you have to do is ask. If you feel uncomfortable asking customers for reviews then you could always send them a feedback form, then you can choose how you use the review.

If you don’t have an actual shop front then your website is your shop front.  The more reviews you have the better the traffic to your website as it shows potential customers that you are worth investing the time to find out about your services and thus potentially using your services.

There are many organisations out there that rely on reviews to keep clients informed as to the kind of service their members are offering.  Take Checkatrade for example: without customer reviews they have no idea how the trades people on their books are actually performing as it is an impossible task to monitor every single business in every single area.

This is where the customer comes in and the reviews are the lifeblood of that organisation.  So if you apply the same thinking to your business and treat reviews as the lifeblood of your business then you will continue to flourish and prosper.

Reviews also help with the public relations of your business.  It is no good having a fantastic product or service and not letting anyone know about it.  Potential clients are always looking to others for their opinion of your goods and services so be one step ahead of the game and choose which reviews you want to promote to your future clients.

There are a wealth of platforms where clients can leave reviews including Trustpilot, Google, Facebook, Trip Advisor, Yell to name but a few.  

So start today and get your valued and loyal customers to write a review for you and then start promoting those reviews to let others know what you are all about!

Don’t hide how awesome you are!