Search Engine Optimisation or SEO is the name given to activity that attempts to improve search engine rankings.
Why is SEO important? Well, search engines serve millions of users every day, looking for answers to their questions or solutions to their problems. If you have an online presence such as a website or a blog SEO can help your business grow and meet the business objectives.
When users are searching for a particular service they tend to click on one of the top five suggestions in the results page. So to take advantage of this and get visitors to your website or online shop your website needs to appear in one of the top positions.
SEO is not exclusively about search engines. Good SEO practices improve the user experience and the usability of a website.
Users tend to trust search engines such as Google, so having a presence in the top positions for the keywords being searched for by the user will increase website trust.
SEO can put you ahead of the competition. If there are two websites selling the same thing an optimised website is more likely to have customers and make more sales.
It is not enough just to make sure you website is using the right keywords that users are searching for, great content is vitally important when it comes to SEO. The relevance and readability of your content helps the search engine see that your pages are interesting and authoritative. This is what search engines are looking for.
Think of SEO as quality control for websites. It helps ensure your site appears when users type in words and phrases related to your services.
Blog posts containing keywords are a great way to get your content noticed. For example a plumber who writes blogs giving hints and tips on how to look after pipes in the winter will help that plumber be seen as authoritative. This will help with optimisation.
So there you have it, search engine optimisation will help your website out perform the competition creating a win win situation for the business and the consumer.
We can carry out a free SEO audit of your website. Contact us for details!